Directions
From the north 31 South to Downtown - follow Shoreline Drive to Heritage Landing
From the south 31 North to Business 31 (Seaway Drive) to Shoreline Drive (Splits to the left after Southern Avenue)
From the east 96 becomes Business 31 (Seaway Drive) to Shoreline Drive (Splits to the left after Southern Avenue)
Parking
Parking is available in several lots in the downtown area such as West Michigan Dock & Market, L.C. Walker Arena and the Carpenter Brothers Lot. Please observe the no parking signs along the terraces and median on Shoreline Drive. Violators will be towed.
Accessible Parking will be available the Mart Dock and L.C. Walker Arena lot. Golf cart shuttles will make frequent trips between the Accessible Parking pickup area and the festival grounds to assist you. The accessibility carts are available to our patrons with disabilities only.
STOPPING on Shoreline Drive AT ANY TIME IS STRICTLY PROHIBITED (even to just drop people off). We’ve had many close calls. It’s dangerous, and we want to make sure everyone arrives and gets home safely.